RIX Industries Announces Global Sales Partnership

Alliance supports marine industry need for onboard decarbonization, and other advanced air, gas, and cryogenic cooling systems


Two men are shaking hands in front of a display case with a picture of an airplane on the wall behind them.

Benicia, CALIF – August 31, 2022 - RIX Industries, a leading developer of gas generation systems and energy technologies, today announced Blue Deep International (BDI) as a new sales partner for the commercial marine and international naval defense markets. Based in the United Kingdom, BDI is a representative agency servicing countries and regions across the globe including Western Europe, North America, and Australia.


Effective May 1, 2022, BDI represents RIX exclusively in the United Kingdom, Germany, Italy, The Netherlands, Norway, Denmark, Sweden, and Finland acting as a sales partner. Additionally, BDI also represents RIX in select markets in North America, through its partnership with Mercer Associates LLC.


BDI is primarily focused on selling RIX’s methanol-to-hydrogen (M2H2) reformer systems. With International Maritime Organization (IMO) goals to reduce carbon emissions by at least 50 percent by 2050, shipbuilders and operators face strict emissions regulations in the shift to greener technologies. RIX’s M2H2 series reformers enable the integration of advanced fuel reforming and hydrogen purification technologies directly onboard marine vessels.


BDI will also support the sales of RIX’s oil-free marine air and gas compressors, gas generation systems, and cryogenic coolers.

The BDI team brings a combined experience of over 50 years in commercial and naval marine to RIX. “We believe Blue Deep International will be a great addition and valuable asset in broadening our market reach,” said Bryan Reid, Chief Sales Officer, RIX Industries. “We are confident that our partnership with BDI will accelerate the adoption of our M2H2 technology in European and North American markets.”


BDI Director, Jeff Owen commented, “Decarbonizing is an enormous challenge to the whole of the marine industry, with no single product or fuel offering a magic solution. With our combined technical and sales experience we will look to partner and help our customers configure propulsion and power systems to meet their emission reduction challenges and goals.”


To connect with BDI for more insight on RIX Industries products and technologies, visit Contact page.


About RIX Industries

Serving critical infrastructure markets, RIX Industries is a global leader in the design, development, and manufacturing of hydrogen and gas generation systems, precision compression solutions, and cryogenic cooling technologies. RIX innovation solves challenges in mission-critical applications including marine, aerospace, land, energy, industrial, and medical. Company expertise extends to newer technologies focused on the future, including its latest commitment to pioneering hydrogen-on-demand systems for infrastructure initiatives worldwide. Founded in 1878, the company is headquartered in Benicia, California, and operates additional facilities in Sparks, Nevada (Production) and Rockville, California (Innovation Center). For more information, visit RIX Industries or call 707.747.5900.

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